Marketers are the New Lepers of the Attention Age

Written By: 
Published: December 19, 2007 9:56:30 AM



Today is like Christmas Day for entrepreneurs and savvy business owners who, like little children waiting for Santa, will be rewarded with a remarkable gift: Rich Schefren is releasing a highly anticipated free marketing report, The Attention Age Doctrine, Part 2 (http://www.attentionage.net/).

The Internet marketing community is abuzz with excitement because at noon Eastern Standard Time (EST) The Attention Age Doctrine, Part 2 will be available for free download online.

And the timing is exquisite for this blockbuster report as online business owners struggle to solve the mysteries of Web 2.0 and the rise of social media communities that impact their online businesses.

Schefren, president of Strategic Profits in Delray Beach, Fla., and author of The Attention Age Doctrine, Part 2, heralded what he calls the Attention Age with an introductory doctrine in June. Part 2 represents the long-awaited follow-up report that answers many of the questions raised in the first doctrine.

"Marketers are the new lepers of the Attention Age," Schefren writes. "Today, with so many things demanding attention, your prospects have to first decide who they're NOT going to pay attention to: Who they're going to do their darnedest to avoid at all costs."

"Imagine a business world controlled by consumers where nobody wants to hear your marketing messages." "No imagining necessary," Schefren says: "You're living in it."

No stranger to controversy, Schefren's report is sure to rattle the cages of online business owners and long-time marketers online and offline.

Schefren's message is direct: Change the way you do business, or be prepared to go out of business as a direct, Internet, and/or e-mail marketer peddling products and services in the Attention Age.

As an online entrepreneur, how do you get your marketing messages through the chaos in an environment where consumers control the messaging? That is the primary focus of The Attention Age Doctrine, Part 2.

Schefren's latest venture, The Attention Age Doctrine, Part 2 (http://www.attentionage.net/) - known in the online marketing community simply as "Part 2" - stands to exceed all expectations for quality and impact among new and veteran online business owners.

Part 2 charts a path for ambitious and talented online entrepreneurs to follow as they seek their fortunes in the Attention Age.

Savvy marketers will download and devour The Attention Age Doctrine, Part 2 as soon as they get the free report in their hands today. In this new doctrine, Schefren reveals specific techniques that business owners and entrepreneurs can use to capture, engage, and leverage the attention of prospects and customers.

"Everything you know about marketing online is wrong...or is about to be," Schefren writes.

The Attention Age Doctrine, Part 2 will show you:

•    How to blast through the "Information Overload" that prevents your message from reaching your consumers

•    Specific skill sets, tools, and tactics marketers can use to connect faster and more effectively with their customers and prospects

•    Why "Interruption Overload" is draining the brains of consumers and how to refocus their attention solely on your products and services

•    The truth about building "buzz" online: What it is, how to achieve it, and how to capitalize on community conversations to build consumer trust, loyalty, and profits

•    How to take advantage of the rise of social media sites such as MySpace, Facebook, and YouTube to dominate these marketing channels for your business advantage.

Schefren is well-known in the Internet marketing community as the "guru's guru" for business coaching and strategic marketing advice. He built his coaching business on the back of free reports like The Internet Business Manifesto, The Missing Chapter, The Final Chapter, and The Attention Age Doctrine, and his latest accomplishment, The Attention Age Doctrine, Part 2, is sure to top them all.

Schefren wants to take you from "marketer to maven" in the Attention Age with the much-anticipated release of The Attention Age Doctrine, Part 2. Are you ready for the challenge?

Visit the Strategic Profits Web site today and download The Attention Age Doctrine, Part 2 (http://www.attentionage.net/) to see what the online buzz is all about.

About Strategic Profits:

Strategic Profits is a privately held company headquartered in Delray Beach, Fla. Strategic Profits exists to help business and entrepreneurs online and offline with business coaching advice and tools that they need to succeed in the Attention Age. Visit the corporate Web site www.strategicprofits.com for more information or leave your questions and/or comments on Rich Schefren's blog at www.strategicprofits.com/blog.