Is Pay Per Click Advertising Still Effective?

Written By: Brick Marketing
Published: December 27, 2007 9:18:14 AM

SiteProNews today has a great article on traditional vs. new marketing methods. I was surprised to see that Google AdWords was on the list of old marketing methods that is no longer effective. That's Google AdWords specifically, not pay per click advertising.

Then I found this case study on Google AdWords.

Reading such stories could lead one to believe that pay per click advertising is not an effective method of advertising. But that would be the wrong conclusion. There's every reason to believe that Google AdWords is still effective for some advertisers. But there are things you want to keep in mind:

· Don't be the highest bidder - Rarely do the highest bidders see the best ROI

· Find the optimal bid price for your conversion rate - Knowing your conversion rate is absolutely essential in the game of pay per click advertising

· Excel at organic search while improving your pay per click campaigns - When searchers see your listing in both the sponsored search results and the organic search results you will see a huge boost to your credibility than if you appeared in one or the other alone

· Be consistent - You'll never get anywhere if your advertising spend acts like a yo-yo; keep it consistent

· Make sure your landing pages sell - This is the most important part of your pay per click campaign; pages that don't sell won't convert and you'll just be throwing your money away